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ODOP ASR DISTRICT

 

ONE DISTRICT ONE PRODUCT (ODOP)

One District One Product (ODOP) is an initiative by the Government of India with the goal of selecting, branding and promoting at least one product from each district in the country to facilitate comprehensive socioeconomic growth across all regions. The scheme adopts the ODOP approach to leverage the advantages of scale in terms of input procurement, access to common services, and product marketing.

Under this initiative, Alluri Seetha Ramaraju District has Bamboo Craft selected as its ODOP product made in village of Rampachodavaram, Paderu, Maredumalli, Ra Kota in Andhra Pradesh, these bamboo crafts are well known for unique native touch in all handicrafts. Artisans from these villages make Bamboo basket weavings, Furniture, Lamp Shades, Utility, Decorative art pieces which in unique in their styles and many more exclusive handicrafts.

Details of District Nodal Officers

Name of the Department

Officer

Designation

Contact Details

Department of Handlooms & Textiles

District Handlooms & Textiles Officer

District Nodal Officer

Email:dhto.vizianagaram.hnt@gmail.com

Contact No.:8008705688

 

 

Details of State Nodal Officers

Name of the Department

Officer

Designation

Contact Details

Department of Handlooms & Textiles

Commissioner of Handlooms & Textiles

State Nodal Officer

Email:handlooms_textiles@yahoo.com

Department of Industries

Joint Director

O/o Commissionerate of Industries

State Nodal Officer

Email:coicep@gmail.com, jdindsplanning@gmail.com

Department of Fisheries

Deputy Director

O/o Commissionerate of Fisheries

State Nodal Officer

Email:comfishap@gmail.com, pmlatha28@gmail.com

Department of Horticulture

Deputy Director

O/o Commissionerate of Horticulture

State Nodal Officer

Email:horticulturedept@yahoo.co.in;

horticulturepublicityii@gmail.com

Department of Agriculture

Deputy Director of Agri (Crops),

O/o Commissionerate of Agriculture

State Nodal Officer

Email:ncbalunaik27@gmail.com

comagr.ap@gmail.com

AP Handloom Weavers Cooperative Society (APCO)

VC & MD

State Nodal Officer

Email: vcmd@apcofabrics.com

AP Handicrafts Development Corporation Ltd.

Executive Director

O/o VC & MD

State Nodal Officer

Email:marketing.aphdcltd@yahoo.com

ed.aphdc@gmail.com

AP Food Processing Society

State Lead, PMFME

O/o CEO, APFPS

State Nodal Officer

Email:subhash.lead@pmfmeap.org

apfps@yahoo.com

Girijan Cooperative Corporation

VC & MD

State Nodal Officer

Email:apgirijan1956@gmail.com

UPCOMING EVENTS

S.No.

Place of Exhibition

Dates

No. of Days

No. of Artisans

To be Organized by

1

Thematic Exhibition at Visakhapatnam showroom premises

11-07-2024 to 15-07-2024

5

5

APHDC

 

Action Plan

  • To develop new designs/ Value added products.

  • Motivation, Support artisans to develop more variety of products asper the current trend.

  • To conduct training programs to increase number of practicing artisans in this craft.

  • To promote Bamboo in national, international level through social media, e-commerce flat forms for better market.

  • To involve artisans in more domestic/ national/ International level exhibitions for better business contacts & exposure.

  • To provide better financial assistance.

List of Activities Being Undertaken by District Administration under ODOP Initiative:

As Prime Minister of India have initiated for the promotion of indian handicrafts to diminish china product and to uplift our heritage crafts, local artisans. District is working on development, promotion, marketing for local handicraft as per the current trend.

  • Promoted Bamboo Craft in all social Medias with Gi, ODOP tagging.

  • Better publicity done for the craft in local media, News papers, you tube channels.

  • In the financial yr. 2023-24, The state has involved bamboo craft, artisans in prestigious Global summits, expo’s in Andhra Pradesh, Delhi and other states like G20, Bharat Tex at Delhi; G20, GIS at Vizag, international exhibitions etc.,

  • Govt. AP have conducted many valuable exhibitions and involved local craft, artisans for better promotion, market..

  • Lepakshi handicrafts emporiums across the india (APHDC Ltd.,) have taken initiations of developing QR codes to display with this craft and packing for better, easy promotion of craft.

Downloads

BAMBOO CRAFT

(Alluri Seetha Rama Raju District)

The abundant availability of bamboo in the Rampachodavaram forest of Alluri Sitharama Raju district encouraged bamboo artisans to weave baskets in different shapes and sizes for every day usage.

Different designer products were added to the existing catalog. The expansion not only enhanced the current skill sets of artisans but also improved their earning capacity and consequently added value to the raw material.

The customer base is further expanded with the use of bigger girth bamboos for manufacture of furniture. Cane is also used for binding wherever necessary.

 

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